Microsoft UK SBS sponsors Chelsea FC…

Ok – the headline above is a total and utter fabrication, but take a look at what our Microsoft Small Business Specialist cousins in the United States now have working for them to promote the "blue badge" to their client base!

Microsoft Small Business and SBSC in NASCAR – Sponsorship opens doors for Microsoft Small Business Specialists

As a Microsoft Small Business Specialist myself, the majority of potential clients I meet here in the UK don’t know what a Microsoft Small Business Specialist is, and up until recently, actually being able to point them to an official Microsoft UK web-site explaining it to them was virtually impossible.

Of course, I do my best to educate them, but you can be sure if they saw the "blue badge" branding out in the big wide world more often then it would go some way towards making that job a lot easier.

So I’ll admit I’m just a wee bit jealous of the methods our U.S counterparts have to promote their credentials, but Microsoft UK sponsoring a small Premiership Football team – let’s say Chelsea FC with the SBS "blue badge" on their shirts – would definitely go someone to resolving that issue for me. 🙂


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