B2B Marketing Advice

Along with a room-full of other business owners, I recently attended a half-day seminar entitled "Seven Ways to Promote your Business" put on by AnnMarie Hanlon of B2B Marketing Company, Evonomie.

The morning proved very interesting as unlike many Marketing Companies I’ve come across, AnnMarie seems to have a really good grasp of what "non-traditional" yet modern marketing methods are out there and how small business owners can use these methods to their advantage, often at little or no cost. I’ve already referred Evonomie to one of my clients who was struggling to find a "switched on" Marketing company of this nature as a result.

The morning covered everything from Blogging to Google Analytics, Web Design to Facebook and even Second Life! I picked up some interesting viewpoints and ideas that I’ll be using myself in the future, and the discussion on how social networking site Facebook can be used by potential employers to find out personal info about potential employees was very interesting indeed!

Two quotes from AnnMarie that really struck a cord with me were…

"In five years time, not having a blog will be very much like not having a web-site today"

"Build your business by participating"

Evonomie (naturally!) have a blog at http://business2businessmarketing.blogspot.com/ which is run in a "Question and Answer" style, answering queries sent in by readers. I recommend checking it out.


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