How not to Advertise – Part Two

In Part Two of an irregular series (you can see Part One here) on how businesses shouldn’t try to advertise to us, I submit the following e-mail I received from a large company trying to expand it’s market share in a very specific and competitive software market. It reads:-

"Do you need assistance or a live demonstration of Our Product?
If so, please do not hesitate to contact us at <#TEL#> or e-mail us at <#EMAIL#>.
We look forward to demonstrating how to slash support costs with OurProduct. We’re confident that once you begin using OurProduct you’ll see the benefits it provides for your customers and to your entire customer support team!
Best regards,


I’ve replaced the company in question with OurProduct to spare their blushes, but the other variables <#TEL#> <#EMAIL#> and <$PRODUCTNAME$> are all genuinely contained within the e-mail.

Yes, this may be a simple mistake on somebody within the Marketing Departments part, but question… the company sending this out is not a small business, this is a worldwide organisation with many employees. Would you trust doing business with a company who pay so little attention to detail?

Have a great weekend!




4 Responses to “How not to Advertise – Part Two”

  1. 1 Andy June 6, 2008 at 3:31 pm

    oh dear oh dear
    I\’m sure we\’ve all seen variants of this before
    I remember one that on first glance looked ok but when i read the first line
    "Dear Mr Andy"

  2. 2 Richard June 6, 2008 at 3:40 pm

    Well I regular get letters addressed to Mr. Tupp, Mr. Todd, etc.I suppose something similar to your name is better than "Mr. <insertname>" on a letter though…

  3. 3 Matt June 6, 2008 at 5:31 pm

    If only I ran a company called CE Total \’Medical\’, instead of \’Media\’, I\’d have all the credit, pens, business cards & PoS devices I\’d ever need!

  4. 4 Unknown June 7, 2008 at 6:02 am

    At least they used "politically correct" variable names. I have seen a mass mailer from a bank start with:
    Dear <$rich_bastard$>,


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