Twitter – Why Bother?

The Scenario: You’re at a networking event chatting with other business owners. You exchange business cards with a Gentleman who looks at your card, sees that unusually, you have a Twitter link listed on it and says “Why do you bother? How does using Twitter help you with your business?”

How do you typically answer?

If you’re like me, if you start talking about relationships, collaboration and the like, you invariably hear some apathetic objections, end up debating the value of Social Networking as a whole, and ultimately, it’s likely the business person you are talking to still doesn’t “get it”.

As you get asked this question a lot you can start to feel like a broken record.

I was chatting to a friend about this, and we talked about how we could boil our answer down so that it made sense for your typical business owner.

Now when we’re asked “How does using Twitter help you with your business” we answer:-

  • It helps us find new prospective clients
  • They then start reading our blog or subscribe to our e-mail newsletter
  • They trust us thanks to finding value in the content we give them
  • They become paying clients
  • They continue to trust us and find value in the content we give them, and so share it with other prospective clients

If you’re reading this blog, then chances are you’re somebody who gets asked this question a lot too – how do you typically answer it?

Richard Tubb is an IT Business Consultant who works with ambitious IT companies who want to grow their businesses in a scalable and sustainable way. He is also a Microsoft UK Small Business Specialist Partner Area Lead (PAL) and the elected chair of the CompTIA UK Channel Community. You can e-mail him at richard@tubblog.co.uk or connect with him via Twitter and LinkedIn.

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3 Responses to “Twitter – Why Bother?”


  1. 1 MARY April 16, 2010 at 3:43 pm

    It also helps us stay in touch with our current customers and for them to stay in touch with us

  2. 2 Richard April 16, 2010 at 3:46 pm

    Mary – excellent point. Twitter not only builds relationships, but strengthens existing ones.

  3. 3 Ostrich April 16, 2010 at 4:05 pm

    Twitter also help with trusted relationships. Someone who follows you on twitter, could then recommend you via re-tweets or just being on their follower\’s list to their clients. You then become a trusted source of your client client\’s. There is nothing more powerful in advertising than a trusted recommendation. Twitter gives you that back hundred fold.


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