UKITA Shropshire “Unplugged” Event – “Ignore China at your peril” – 14-07-10

I had a really good time presenting at the UKITA Shropshire event in Telford last month – and look forward to returning. Unfortunately, I’m going to miss the event as I’ll be speaking at the Microsoft Worldwide Partner Conference in Washington, DC next week – but if you’re able to attend the UKITA event in Telford, I’d recommend going along. A great bunch of people and some really good food!

If you’re interested in attending, reach out to Edward Bedell of UKITA Shropshirefor more information.


“Our next Unplugged event is nearly upon us and this one is going to be very interesting. Steve Ashdown from Phoot Creative, part of the Creative Shropshire Network, has been actively developing business links with China to help the Chinese do business here and vice versa, see: more information…. English translation to the right !!

We hear so much about the impact of Chinese business and now is your opportunity to hear first hand how a local dynamic business has been taking advantage of the opportunities.

Unplugged Event, 14th July @ 6.30pm.

Title: “Ignore China at your peril…”

Presenter: Steve Ashdown (Director, Phoot Creative)

Venue: The Cock Hotel, Wellington

Food: Amazing Shropshire Pork Pies, Chips etc

Cost: £4


1) What is this China thing? The Strategic view.

2) Why did Phoot decide to do something with China.

3) Views on working with China in the IT Sector.

4) The importance of Guanxi – relationships, contracts and trust

6) Conclusion.

7) Q&A

This one is going to be popular, so please reply to this email early to confirm attendance so I can book food. We had a record attendance at our last event and this  is looking to be event more popular.




Richard Tubb is an IT Business Consultant who works with ambitious IT companies who want to grow their businesses in a scalable and sustainable way. He is also a Microsoft UK Small Business Specialist Partner Area Lead (PAL) and the elected chair of the CompTIA UK Channel Community. You can e-mail him at or connect with him via Twitter and LinkedIn.


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